4 pivots in 1.5 years: what I'd tell myself before starting
Venture studio. Marketing agency. Marketing SaaS. AI visibility SaaS.
Venture studio. Marketing agency. Marketing SaaS. AI visibility SaaS.
4 pivots in 1.5 years. Here's what I'd tell myself before starting.
4
pivots
1.5
years
1
profitable year
1) Just start.
I was still in uni. No team. No idea. Everyone said wait - for the right co-founder, the right concept, graduation. I started anyway. That decision taught me more than 4 years of university combined. Every month of building compounds. Same as investing - time in the market beats timing the market. There is no "ready."
2) Try everything, then cut.
Every pivot killed something we thought we wanted. That's the point. You can't think your way to product-market fit. You have to try enough wrong things to recognize the right one. We had to build a venture studio, run an agency, and ship a marketing SaaS before we understood what we actually cared about. Clarity comes from doing, not thinking.
3) Build it yourself.
No technical co-founder. No budget. We opened Cursor and built it ourselves. Kept it brutally simple. Once we had something real, the right people showed up. 4 pivots later, profitable in year 1.
The gap between thinking about starting and starting is where most founders die.
The uncomfortable truth